Variety is the spice of life, right? At first blush, that metaphor makes sense; variety mixes things up and makes things more memorable.

When I think about spices, though, I think about how different people are. Some love their burritos spicy, while others prefer to go with the mildest salsa they can find. Not everyone loves spice, and from my experience, those who do are in the vast minority.

I prefer consistency. I love patterns, rhythms and schedules. Set something on repeat and I’m a happy camper. It might sound boring, but there are some benefits to doing the same thing the same way all the time. Let me extol the glorious benefits of consistency to you.

Consistency begets familiarity. This is super important to people involved in branding, marketing and the overall building of reputation and image. If you run a business and present yourself visually in a dozen different ways, your customers and clients have less of a chance of recognizing you. And if they don’t recognize you, they won’t trust you.

We don’t just want to trust our businesses, though. We need to trust our systems. If we figure out the best, most effective way to handle our monthly business record-keeping, we are able to relax and trust the system. Just pull the levers and push the buttons and let the system do all the work for you.

Consistency is mental muscle memory. Muscle memory is that habit you built up doing something physical. Professional athletes don’t mentally walk through each movement in every swing or jump. They practice and practice until the motions become instinctive. Muscle memory takes over and they are able to preform with less delay.

Consistency in our mental habits does the same thing. Over time we begin to develop an instinct that helps us get the job done faster. Maybe that means we get better abut capturing ideas. Or perhaps you get better at handling those emails from prospective clients. Planning your day gets easier when you do it the same way each and every time.

Consistency aids growth. When you build a habit and stick with it, it begins to solidify and function like a foundation. Consistency means we can take the familiar process we’ve trusted for years and add new pieces and steps to it. We will innately know if those additions have helped or hurt our systems because we are familiar with the results.

If we can recognize improvement, we can constantly build and grow what we do and who we are. I don’t know about you, but I want to be better at what I do in a year.

Don’t chase the spice of life when it comes to running a business or managing your productivity. Create consistency, build and grow habits that generate dependable results. And then tweak them over time to get better and better. It’s reassuring, and a great path to creating a business that’s frictionless.